The building lives up to the hype of this, perhaps the most celeb-beloved hotel in London—it’s a flouncy, fiery red-brick former fire station between trendy Marylebone High Street and Baker Street. The building lives up to the hype of this, perhaps the most celeb-beloved hotel in London—it’s a flouncy, fiery red-brick former fire station between trendy Marylebone High Street and Baker Street. The building lives up to the hype of this, perhaps the most celeb-beloved hotel in London—it’s a flouncy, fiery red-brick former fire station between trendy Marylebone High Street and Baker Street.